01 · Foundation
Why start?
A business is a long commitment. Know what you are actually chasing.
- Purpose beats a vague sense that you ‘should’ be your own boss.
- If the value is lifestyle, income, or a problem you cannot leave alone — name it.
- The leap is easier to take when you can say why you would still want this in three years.
Sit with these
- Why this, and why now — not in a year?
- What would make this worth the time, money, and risk?
- What happens if it does not work? Can you absorb that?